Digital Marketing Specialist resume example

Avery Morgan

avery.morgan@example.com · Portland, Oregon

Summary

Digital Marketing Specialist with experience planning and improving campaigns across search, email, social media, and content. Skilled at using analytics to understand audience behavior, refine messaging, and support business goals. Comfortable collaborating with creative, sales, and product teams.

Experience

Digital Marketing Specialist | Northwind Logistics | 2022–Present

• Plan and manage paid search, email, and social campaigns for business and consumer audiences.
• Review campaign performance in analytics and advertising platforms, then recommend changes to targeting, content, and budget allocation.
• Coordinate with designers and writers to produce landing pages, ads, and email content.
• Set up a shared campaign reporting process to help the team track results and identify follow-up actions.

Marketing Coordinator | Cedar Grove Home Goods | 2020–2022

• Scheduled social media posts and prepared email newsletters for seasonal promotions and product launches.
• Updated website pages and product descriptions with search-friendly content.
• Tracked campaign engagement and summarized results for monthly marketing reviews.
• Worked with customer support and merchandising teams to keep marketing materials accurate and consistent.

Marketing Assistant | Blue Harbor Learning | 2019–2020

• Helped maintain campaign calendars and organize creative assets for digital promotions.
• Drafted social posts and email copy for review by the marketing team.
• Checked links, formatting, and calls to action before campaign launches.
• Gathered competitor and audience research to inform content planning.

Education

Bachelor of Arts in Communications

Westfield State College | 2019

Skills

• Digital campaign planning
• Paid search and paid social
• Email marketing
• SEO fundamentals
• Web analytics and campaign reporting
• Content calendars and copywriting
• Landing page optimization
• Marketing collaboration and project coordination

Why this resume works

• It uses a clear structure that makes experience and skills easy to scan.
• The summary quickly explains the candidate’s focus and strengths.
• The experience bullets describe practical work and contributions without making unsupported claims.
• Relevant digital marketing skills are included in a dedicated section.

Tips for writing a Digital Marketing Specialist resume

• Tailor your summary and skills to the role and its main channels.
• Describe your contributions with specific actions, tools, and outcomes where you can verify them.
• Include the platforms and analytics tools you have actually used.
• Show how you worked with other teams, such as design, sales, or product.
• Keep formatting consistent and make your most relevant experience easy to find.